I'm a Melbourne-based digital copywriter with a decade of experience in the industry. I'm spearheading the content for a major B2B brand, as well as ghost writing for scaling ecommerce businesses.
Countries that will survive climate change: Is your country on the list?
In 2023, the climate crisis isn’t just rolling on – it’s picking up speed. Sea levels are rising, the planet’s land and oceans are heating up and tropical cyclones, wildfires, flooding and earthquakes are destroying lives and livelihoods.
It begs the question – is there anywhere you can go to weather the (both literal and metaphorical) storm?
‘The Odd Couple’: Friendship, business – and how Phillip and Gary are making both work
For Refresh Marketing:
Phillip Kingston and Gary Peer. Best mates since 1975. Business partners since 1986.
We sat down with Caulfield’s original dynamic duo to get their own unique takes on… each other! To explore how 50 years of friendship have shaped their lives. And understand how, through it all, they’ve juggled close to four decades in business together.
Netflix statistics 2023: Subscriber amount, time watched, and platform growth
It’s been a rollercoaster couple of years for Netflix.
After revealing it had lost 200,000 subscribers in Q1 2022 alone – a report that led to the biggest single drop in the company’s stock, ever – Netflix lost another million subscribers in Q2.
Compared to the previous year, the streaming giant’s revenue was also down, for the first time in a decade. Inflation, piracy, and account-sharing were rife – and Netflix was footing the bill.
Then, things changed.
VPN Global Demand: Why These Countries Search for VPNs the Most
In some countries, VPNs aren’t a matter of enjoyment or entertainment: they’re a matter of life and death. In these jurisdictions, the internet freedoms the Western world takes for granted are curtailed or non-existent. In these places, the internet has been manipulated and weaponized by authoritarian, totalitarian governments; where instead of enabling access to information, rulers seek only its control.
It’s these countries, we hypothesized, where online searches for VPNs will be highest – but we had to be sure.
The world’s largest solar farms and their global power contribution
Ah, the sun; it gives us warmth, light, and social-media-friendly sunsets. Our world, quite literally, revolves around it.
Yet, as the climate crisis rages on and we aim to reduce the amount of greenhouse gas emissions – fuelled by the burning of coal, oil and natural gas for energy – pumped into our atmosphere, the sun’s role will take on an increasingly important dimension.
We’re talking about solar power – the renewable, and essentially limitless, supply of clean, affordable energy the suns rays provide.
Wix Ecommerce Features
Wix is one of the best-known website builders out there, but it also has a ferocious reputation as an ecommerce platform, too. It comes with a variety of features that are designed to make building and maintaining an online store simple.
Websites banned in China: Access, alternatives and unblocked sites
China’s Great Wall is one of its best-known features, designed to safeguard China’s people and national identity – and keep the prying eyes out. But the country now has a more modern twist and, though it’s built far differently than its historical counterpart, it’s underpinned by many of the same reasons.
We’re talking about the Great Firewall of China – the colloquial term for the country’s extensive and globally unparalleled regime of internet censorship and control.
A lust for life: Meet Harry Lustig
For Refresh Marketing:
‘Flat white, please.’
After placing his order – and shooting the server he knows by name a quick, warm smile – Harry Lustig turns to face the window. Gazing out through the glass towards Inkerman Street’s lazy Monday afternoon lull, he gathers his thoughts.
Now, turning to face me across the table at Harper’s Kitchen – the coffee shop across the road from his office – Harry takes a deep breath. His eyes, alive and interested, dance. He chuckles. Exhales. Pauses. And tells me his story.
The 12 most polluted cities in the world: Causes, effects and solutions
It’s fair to say that, when you’re out and about in the city, there might be a few things on your mind. Most likely, the quality of the air you’re breathing isn’t one of them, yet the data suggests that, perhaps, it should be.
Research by IQAir has shown that 90 per cent of the air the world inhales exceeds that of the maximum limit set by the World Health Organisation (WHO) for pollution. This includes the UK – whose atmosphere is 1.8 times higher than the WHO’s recommended threshold.
The first leg of Wellington's Semi-Final was the perfect encapsulation of their season
Few who watched the first leg of Melbourne Victory and Wellington Phoenix’s A-League Men Semi-Final at AAMI Park would have called it a remarkable match.
There were no goals, no genuine clear-cut opportunities, and, for the Phoenix, not a single shot on target. But, of course, this pattern of play was to be expected.
The teams – whose three meetings in the regular season produced just five goals and one win for the Phoenix in April 2024 – have a habit of sharing the honours in edgy encounters.
An Upward Spiral: Meet Steve, the Author and Illustrator Donating the Profits of His Children's Book to ellenor
Once upon a time, on a sunny Sunday afternoon in the local park, a young girl called Billie came across a little lost snail with a fantastic golden shell.
So begins the tale of The Golden Snail – a children’s book written and illustrated by Gravesend gardener Steve Franklin and dedicated to raising funds for local hospice charity ellenor.
The Peer Review | Issue 11
For Refresh Marketing:
I wrote all the updates: Market, New Projects, Asian, and Property Management. I also wrote two of the feature stories – Anthony Lee on Murrumbeena and 'The Softer Side of Darren Krongold' – as well as the Editor's Letter from Phillip Kingston and the "What's Been Happening at Gary Peer" section.
I edited the other articles within, proofread the final document, and project managed the whole publication: from concept to execution.
10 ways to ensure internet anonymity
74 years ago, in his book 1984, George Orwell wrote of a society characterised by mass, near-constant surveillance: where “eyes follow you about as you move”.
Yet, while neither 1984 or 2023 have quite lived up to that dystopian vision’s darkest predictions, surveillance is a prominent aspect of modern life. And we’re not just referring to the fact that, in the UK, 7.5 CCTV cameras exist per 10 people, or that, via the snoopers’ charter, the government has legal licence to hack, en masse, into its citizens’ devices.
We’re talking about the internet.
From Berlin to Balaclava Road: Rafi Joffe on real estate, life, and his story so far
For Refresh Marketing:
Rafi Joffe – Senior Sales Consultant & Residential Development Specialist – is a man of many talents.
He’s built lives on three different continents. Spent three years in the army. And, from a young age, sold anything and everything – from stamps and second-hand goods to photos and funeral flowers.
His real passion, though? Blending an understanding of the property, the plan, and the person to match brand-new homes with the right buyers.
The 10 defining moments that have shaped the Wellington Phoenix’s record-breaking 23/24 season – so far
Life is full of defining moments: people, places, and experiences that changed or moulded you, or pushed you off one course and onto another.
Perhaps it was the teacher that inspired you onto further study; a chance meeting that became a relationship: those literal and metaphorical Sliding Doors moments that change the direction of your life and journey forever.
Football is no different.